{
  "label": "Branchen-Benchmark B2B-Lead-Gen / Händler- & Partner-Registrierung (Median)",
  "as_of": "2026-08",
  "lp_to_submit_cr": {
    "low": 2.0,
    "median": 4.5,
    "good": 9.0
  },
  "cta_ctr": {
    "median": 13.5
  },
  "mobile_share": 0.45,
  "sources": [
    "Unbounce – Average Conversion Rates Landing Pages Q4 2024 (41.000 LPs, 464M Visitors): B2B Services / Business Services Median ~4–5%, Cross-Industry Median 6.6%, 'good = 10%+' – https://unbounce.com/average-conversion-rates-landing-pages/",
    "Ruler Analytics – Conversion Rate Benchmarks by Industry (Mai 2026, 110M+ Sessions): B2B Services 2.7%, Industrial/Manufacturing 3.4%–4.3% – https://www.ruleranalytics.com/blog/insight/conversion-rate-by-industry/",
    "WordStream / LocaliQ – Google Ads Benchmarks 2024: Industrial & Commercial LP-CVR 7.7% (Search), B2B Median 3.0–4.0% – https://www.wordstream.com/blog/2024-google-ads-benchmarks",
    "Unbounce / Foundry CRO – CTA Button Benchmarks 2026 (18.639 LP-Analysen): Single-CTA Landing Pages Ø 13.5% On-Page-CTA-Klick-Proxy – https://foundrycro.com/blog/cta-button-conversion-rate-benchmarks-2026/",
    "Statcounter Dez 2025: Mobile Worldwide 54.23%; B2B-Entscheider-Traffic (Meta + LinkedIn, Büro-Arbeitszeit) konservativ ~45% Mobile – https://gs.statcounter.com/"
  ]
}